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Keeps vs Winona: Which Is Better?

Head-to-head comparison of Keeps and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 69.7/100), leading on trust & safety, value, experience, product range, reputation. Keeps has the lower entry price (from $9/mo vs $50/mo), so the better value depends on which treatment you need.

Keeps logo
70
Keeps
Good

Hair loss specialist with dermatologist oversight, now owned by Remedy Meds following its acquisition of parent company Thirty Madison.

Visit Keeps
Winona logo
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.

Visit Winona

Score Breakdown

DimensionKeepsWinona
Overall Score69.7/10074.5/100 ✓
Trust & Safety30%68/10070/100 ✓
Value25%70/10075/100 ✓
Experience20%75/10085/100 ✓
Product Range15%62/10065/100 ✓
Reputation10%75/10080/100 ✓

At a Glance

Founded20182020
HeadquartersNew York, NYAustin, TX
Publicly tradedNoNo
Treatment categories15
Treatments listed312
Starting price$9/mo$50/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryKeepsWinona
Hair Loss$9–$17
Minoxidil (topical, foam or solution)
$50
Minoxidil Hair Serum (7%)

Keeps

+Deep specialization in hair loss — focused expertise
+Dermatologist consultations included
+Progress photo tracking built into the platform
−Prices are quoted per 3, 6 or 12-month shipment rather than monthly, and $5 shipping is charged on each one
−Owned by Remedy Meds since the Thirty Madison acquisition completed in late 2025, which puts Remedy Meds, Nurx and Keeps under one owner
−No public pricing — costs only visible after starting an intake (a recent change)
Read the full Keeps review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

Keeps vs Winona — FAQ

Is Keeps better than Winona?

▾

Winona scores higher overall in our independent evaluation (74.5/100 vs 69.7/100), leading on trust & safety, value, experience, product range, reputation. Keeps has the lower entry price (from $9/mo vs $50/mo), so the better value depends on which treatment you need.

Is Keeps or Winona cheaper?

▾

Keeps has the lower starting price (from $9/mo vs $50/mo for Winona). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Keeps and Winona both offer?

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Both platforms treat Hair Loss. Keeps covers 1 treatment category total and Winona covers 5.

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