Hims & Hers vs Winona: Which Is Better?
Head-to-head comparison of Hims & Hers and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.
Our Verdict
Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 74.5/100), leading on trust & safety, product range. Winona comes out ahead on value, reputation.
The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.
Visit Hims & Hers
Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.
Visit WinonaScore Breakdown
| Dimension | Hims & Hers | Winona |
|---|---|---|
| Overall Score | 77.5/100 ✓ | 74.5/100 |
| Trust & Safety30% | 75/100 ✓ | 70/100 |
| Value25% | 70/100 | 75/100 ✓ |
| Experience20% | 85/100 | 85/100 |
| Product Range15% | 90/100 ✓ | 65/100 |
| Reputation10% | 70/100 | 80/100 ✓ |
At a Glance
| Founded | 2017 | 2020 |
| Headquarters | San Francisco, CA | Austin, TX |
| Publicly traded | Yes (HIMS) | No |
| Treatment categories | 7 | 5 |
| Treatments listed | 11 | 12 |
| Starting price | $55/mo | $79/mo |
Pricing Where They Compete
Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.
| Category | Hims & Hers | Winona |
|---|---|---|
| Women's Health | — | $9 DHEA Capsules |
| Dermatology | $30–$55 Custom Acne Cream | $50 Estriol Face Cream with Tretinoin |
| Hair Loss | $22–$29 Finasteride | $50 Minoxidil Hair Serum (7%) |
| Sexual Health | $11–$44 Tadalafil (generic Cialis) | $79 Sildenafil Arousal Cream (per order, not monthly) |
Hims & Hers
Winona
Hims & Hers vs Winona — FAQ
Is Hims & Hers better than Winona?
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Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 74.5/100), leading on trust & safety, product range. Winona comes out ahead on value, reputation.
Is Hims & Hers or Winona cheaper?
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Hims & Hers has the lower starting price (from $55/mo vs $79/mo for Winona). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.
What do Hims & Hers and Winona both offer?
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Both platforms treat Women's Health, Dermatology, Hair Loss, Sexual Health. Hims & Hers covers 7 treatment categories total and Winona covers 5.
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