Winona
Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.
Our Verdict
Winona scores 74.5/100 in our independent evaluation — good overall, standing out most for experience and reputation. Plans start at $9/mo.
What we like
What to watch
Full Review
Winona has carved out a defensible niche in the underserved menopause care market, scaling to 100,000+ patients since its 2020 founding with a vertically integrated model that controls the pharmacy, physician network, and technology stack. The company's Trustpilot rating of 4.6/5 across 6,000+ reviews is notably strong for telehealth, and its price points ($54-$149/month for core HRT) are competitive with peers like Evernow and Alloy. The lack of required blood work is a clinical gap that differentiates it from premium competitors but keeps the onboarding friction low. Geographic expansion beyond its current 37 states and potential insurance partnerships represent clear growth vectors. The company appears bootstrapped with no disclosed funding rounds.
Last researched: Sep 19, 2026 · Prices checked: Oct 9, 2026
Pricing
Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.
| Treatment | Category | Price/mo | Includes | Notes |
|---|---|---|---|---|
| Estrogen Tablets (Estradiol, FDA-approved) | Women's Health | $54 | ● Consults○ Lab work● Shipping | An FDA-approved finished medicine, not a compounded preparation. Price is a floor, shown on the site as 'from' Subscription required |
| Progesterone Capsules (FDA-approved) | Women's Health | $39 | ● Consults○ Lab work● Shipping | An FDA-approved finished medicine, not a compounded preparation. Price is a floor, shown on the site as 'from' Subscription required |
| Estrogen Body Cream (with Progesterone) | Women's Health | $89 | ● Consults○ Lab work● Shipping | Compounded by a state-licensed pharmacy; the active ingredients are FDA-approved but the finished medicine is not Subscription required |
| Estrogen Patch (FDA-approved) | Women's Health | $149 | ● Consults○ Lab work● Shipping | An FDA-approved finished medicine, not a compounded preparation. Price is a floor, shown on the site as 'from' Subscription required |
| Estriol Face Cream with Tretinoin | Dermatology | $50 | ● Consults○ Lab work● Shipping | Billed as $150 per three-month supply. Compounded by a state-licensed pharmacy; the active ingredients are FDA-approved but the finished medicine is not Subscription required |
| Sildenafil Arousal Cream (per order, not monthly) | Sexual Health | $79 | ● Consults○ Lab work● Shipping | Sold per order as an as-needed product, not on a monthly cycle. Compounded by a state-licensed pharmacy; the active ingredients are FDA-approved but the finished medicine is not Subscription required |
| Minoxidil Hair Serum (7%) | Hair Loss | $50 | ● Consults○ Lab work● Shipping | Billed as $150 per three-month supply. Compounded by a state-licensed pharmacy; the active ingredients are FDA-approved but the finished medicine is not Subscription required |
| DHEA Capsules | Women's Health | $9 | ● Consults○ Lab work● Shipping | Billed as $27 per three-month supply. Oral DHEA is a supplement rather than an FDA-approved drug; only intravaginal DHEA is approved Subscription required |
| Deep Sleep (ramelteon, magnesium glycinate, DHHB) | Mental Health | $119 | ● Consults○ Lab work● Shipping | $119 for one month or $269 for three. Compounded by a state-licensed pharmacy; the active ingredients are FDA-approved but the finished medicine is not Subscription required |
| Vaginal Estrogen Cream | Women's Health | $89 | ● Consults○ Lab work● Shipping | Compounded by a state-licensed pharmacy; the active ingredients are FDA-approved but the finished medicine is not Subscription required |
| Progesterone Body Cream | Women's Health | $89 | ● Consults○ Lab work● Shipping | Compounded by a state-licensed pharmacy; the active ingredients are FDA-approved but the finished medicine is not Subscription required |
| Estrogen Body Cream | Women's Health | $89 | ● Consults○ Lab work● Shipping | Compounded by a state-licensed pharmacy; the active ingredients are FDA-approved but the finished medicine is not Subscription required |
Where Winona medication comes from
Winona says it 'owns and operates two licensed pharmacies' (503A) that compound its HRT creams, but does not give their names or locations.
Winona says it uses its own pharmacy but doesn't publish its name.
Score Breakdown
How Winona Stacks Up
Winona — Frequently Asked Questions
Is Winona legit?
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We rate Winona's trust & safety at 70/100 (good), based on FDA compliance, licensing, and pricing transparency. Its overall score across all five of our scoring dimensions is 74.5/100 — see the full breakdown above.
How much does Winona cost?
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Winona's plans start at $9/mo. Exact pricing varies by treatment — see the pricing table above for a breakdown by product. Prices were last verified 2026-09-19.
Does Winona require a subscription?
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Yes — every Winona plan we track requires an ongoing subscription.
What does Winona treat?
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Winona offers treatment in: Women's Health, Hormone Therapy, Dermatology, Hair Loss, Sexual Health.