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Ro vs Winona: Which Is Better?

Head-to-head comparison of Ro and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Ro scores higher overall in our independent evaluation (77/100 vs 74.5/100), leading on trust & safety, product range. Winona comes out ahead on value, experience.

Ro logo
77
Ro
Very Good

Vertically integrated private telehealth with its own pharmacy network and diagnostics, plus Eli Lilly and Novo Nordisk partnerships for branded GLP-1s.

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Winona logo
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.

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Score Breakdown

DimensionRoWinona
Overall Score77/100 ✓74.5/100
Trust & Safety30%85/100 ✓70/100
Value25%65/10075/100 ✓
Experience20%80/10085/100 ✓
Product Range15%75/100 ✓65/100
Reputation10%80/10080/100

At a Glance

Founded20172020
HeadquartersNew York, NYAustin, TX
Publicly tradedNoNo
Treatment categories55
Treatments listed912
Starting price$32/mo$79/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryRoWinona
Sexual Health$32–$80
Sildenafil
$79
Sildenafil Arousal Cream (per order, not monthly)
Hair Loss$13–$16
Topical Minoxidil
$50
Minoxidil Hair Serum (7%)
Dermatology—$50
Estriol Face Cream with Tretinoin

Ro

+Direct Eli Lilly partnership for branded Zepbound
+Novo Nordisk partnership for the branded Wegovy pill at $149/mo, matching the lowest cash-pay price we track
+Own pharmacy network and diagnostics lab (branded GLP-1s ship via LillyDirect and NovoCare)
−Higher prices than competitors using compounded medications
−$149/mo membership fee on top of medication costs ($39 first month)
−Narrower treatment range than Hims & Hers
Read the full Ro review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

Ro vs Winona — FAQ

Is Ro better than Winona?

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Ro scores higher overall in our independent evaluation (77/100 vs 74.5/100), leading on trust & safety, product range. Winona comes out ahead on value, experience.

Is Ro or Winona cheaper?

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Ro has the lower starting price (from $32/mo vs $79/mo for Winona). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Ro and Winona both offer?

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Both platforms treat Sexual Health, Hair Loss, Dermatology. Ro covers 5 treatment categories total and Winona covers 5.

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