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LifeMD vs Winona: Which Is Better?

Head-to-head comparison of LifeMD and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 68/100), leading on trust & safety, experience, reputation. LifeMD has the lower entry price (from $14/mo vs $79/mo), so the better value depends on which treatment you need.

LifeMD logo
68
LifeMD
Good

Publicly traded telehealth betting big on weight loss, with aggressive GLP-1 pricing and fast-growing subscriber base.

Visit LifeMD
Winona logo
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.

Visit Winona

Score Breakdown

DimensionLifeMDWinona
Overall Score68/10074.5/100 ✓
Trust & Safety30%65/10070/100 ✓
Value25%75/10075/100
Experience20%70/10085/100 ✓
Product Range15%65/10065/100
Reputation10%60/10080/100 ✓

At a Glance

Founded20202020
HeadquartersNew York, NYAustin, TX
Publicly tradedYes (LFMD)No
Treatment categories65
Treatments listed512
Starting price$14/mo$79/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryLifeMDWinona
Sexual Health$14–$38
Sildenafil (via Rex MD)
$79
Sildenafil Arousal Cream (per order, not monthly)
Hair Loss$14–$27
Finasteride (via Rex MD)
$50
Minoxidil Hair Serum (7%)
Dermatology—$50
Estriol Face Cream with Tretinoin
Hormone Therapy$99
Testosterone Program (via Rex MD)
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LifeMD

+Novo Nordisk partnership for branded Wegovy (pill and pen)
+Eli Lilly partnership for branded Zepbound access
+Publicly traded with quarterly earnings transparency — 25% revenue growth in 2025
−Compounded GLP-1s discontinued — pivoted to branded medications
−Aggressive marketing draws scrutiny from health professionals
−Narrower treatment range than Hims or Ro
Read the full LifeMD review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

LifeMD vs Winona — FAQ

Is LifeMD better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 68/100), leading on trust & safety, experience, reputation. LifeMD has the lower entry price (from $14/mo vs $79/mo), so the better value depends on which treatment you need.

Is LifeMD or Winona cheaper?

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LifeMD has the lower starting price (from $14/mo vs $79/mo for Winona). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do LifeMD and Winona both offer?

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Both platforms treat Sexual Health, Hair Loss, Dermatology, Hormone Therapy. LifeMD covers 6 treatment categories total and Winona covers 5.

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