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Curology vs Keeps: Which Is Better?

Head-to-head comparison of Curology and Keeps based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Curology and Keeps tie overall in our independent evaluation (69.7/100 each). Curology comes out ahead on trust & safety, product range. Keeps comes out ahead on experience, reputation. Keeps has the lower entry price (from $9/mo vs $35/mo), so the better value depends on which treatment you need.

Curology logo
70

Custom-compounded prescription skincare pioneer offering personalized acne, rosacea, and anti-aging formulas via async dermatology consults.

Visit Curology
Keeps logo
70
Keeps
Good

Hair loss specialist with dermatologist oversight, now owned by Remedy Meds following its acquisition of parent company Thirty Madison.

Visit Keeps

Score Breakdown

DimensionCurologyKeeps
Overall Score69.7/10069.7/100
Trust & Safety30%72/100 ✓68/100
Value25%70/10070/100
Experience20%68/10075/100 ✓
Product Range15%65/100 ✓62/100
Reputation10%72/10075/100 ✓

At a Glance

Founded20142018
HeadquartersSan Francisco, CANew York, NY
Publicly tradedNoNo
Treatment categories21
Treatments listed23
Starting price$35/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryCurologyKeeps
Hair Loss$35–$50
Hair Formula
$9–$17
Minoxidil (topical, foam or solution)

Curology

+Largest independent compounded-Rx skincare brand, with over a decade of operating history
+Formulas are individually tailored by a licensed provider rather than a fixed SKU
+Customer support is consistently described as fast and helpful when reached
−Recurring complaints about the low-cost trial auto-converting into a full-price subscription with unclear terms
−Strict no-refund policy frustrates patients disputing charges after cancellation
−Phone support is limited; several reviewers were routed to chatbot-only assistance
Read the full Curology review →

Keeps

+Deep specialization in hair loss — focused expertise
+Dermatologist consultations included
+Progress photo tracking built into the platform
−Prices are quoted per 3, 6 or 12-month shipment rather than monthly, and $5 shipping is charged on each one
−Owned by Remedy Meds since the Thirty Madison acquisition completed in late 2025, which puts Remedy Meds, Nurx and Keeps under one owner
−No public pricing — costs only visible after starting an intake (a recent change)
Read the full Keeps review →

Curology vs Keeps — FAQ

Is Curology better than Keeps?

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Curology and Keeps tie overall in our independent evaluation (69.7/100 each). Curology comes out ahead on trust & safety, product range. Keeps comes out ahead on experience, reputation. Keeps has the lower entry price (from $9/mo vs $35/mo), so the better value depends on which treatment you need.

Is Curology or Keeps cheaper?

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Keeps has the lower starting price (from $9/mo vs $35/mo for Curology). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Curology and Keeps both offer?

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Both platforms treat Hair Loss. Curology covers 2 treatment categories total and Keeps covers 1.

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