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Hims & Hers vs Keeps: Which Is Better?

Head-to-head comparison of Hims & Hers and Keeps based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 69.7/100), leading on trust & safety, experience, product range. Keeps comes out ahead on reputation. Keeps has the lower entry price (from $9/mo vs $22/mo), so the better value depends on which treatment you need.

Hims & Hers logo
78
Hims & Hers
Very Good

The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.

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Keeps logo
70
Keeps
Good

Hair loss specialist with dermatologist oversight, now owned by Remedy Meds following its acquisition of parent company Thirty Madison.

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Score Breakdown

DimensionHims & HersKeeps
Overall Score77.5/100 ✓69.7/100
Trust & Safety30%75/100 ✓68/100
Value25%70/10070/100
Experience20%85/100 ✓75/100
Product Range15%90/100 ✓62/100
Reputation10%70/10075/100 ✓

At a Glance

Founded20172018
HeadquartersSan Francisco, CANew York, NY
Publicly tradedYes (HIMS)No
Treatment categories71
Treatments listed113
Starting price$22/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryHims & HersKeeps
Hair Loss$22–$29
Finasteride
$9–$17
Minoxidil (topical, foam or solution)

Hims & Hers

+Widest treatment category coverage of any D2C telehealth brand
+Vertically integrated pharmacy keeps costs down and shipping fast
+Publicly traded with transparent financials
−Compounded GLP-1 programs being phased out after Novo Nordisk deal
−Subscription auto-renewal complaints common on Reddit
−Customer support response times vary
Read the full Hims & Hers review →

Keeps

+Deep specialization in hair loss — focused expertise
+Dermatologist consultations included
+Progress photo tracking built into the platform
−Prices are quoted per 3, 6 or 12-month shipment rather than monthly, and $5 shipping is charged on each one
−Owned by Remedy Meds since the Thirty Madison acquisition completed in late 2025, which puts Remedy Meds, Nurx and Keeps under one owner
−No public pricing — costs only visible after starting an intake (a recent change)
Read the full Keeps review →

Hims & Hers vs Keeps — FAQ

Is Hims & Hers better than Keeps?

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Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 69.7/100), leading on trust & safety, experience, product range. Keeps comes out ahead on reputation. Keeps has the lower entry price (from $9/mo vs $22/mo), so the better value depends on which treatment you need.

Is Hims & Hers or Keeps cheaper?

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Keeps has the lower starting price (from $9/mo vs $22/mo for Hims & Hers). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Hims & Hers and Keeps both offer?

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Both platforms treat Hair Loss. Hims & Hers covers 7 treatment categories total and Keeps covers 1.

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