Home›Compare›Keeps vs Ro

Keeps vs Ro: Which Is Better?

Head-to-head comparison of Keeps and Ro based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Ro scores higher overall in our independent evaluation (77/100 vs 69.7/100), leading on trust & safety, experience, product range, reputation. Keeps comes out ahead on value. Keeps has the lower entry price (from $9/mo vs $13/mo), so the better value depends on which treatment you need.

Keeps logo
70
Keeps
Good

Hair loss specialist with dermatologist oversight, now owned by Remedy Meds following its acquisition of parent company Thirty Madison.

Visit Keeps
Ro logo
77
Ro
Very Good

Vertically integrated private telehealth with its own pharmacy network and diagnostics, plus Eli Lilly and Novo Nordisk partnerships for branded GLP-1s.

Visit Ro

Score Breakdown

DimensionKeepsRo
Overall Score69.7/10077/100 ✓
Trust & Safety30%68/10085/100 ✓
Value25%70/100 ✓65/100
Experience20%75/10080/100 ✓
Product Range15%62/10075/100 ✓
Reputation10%75/10080/100 ✓

At a Glance

Founded20182017
HeadquartersNew York, NYNew York, NY
Publicly tradedNoNo
Treatment categories15
Treatments listed39
Starting price$9/mo$13/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryKeepsRo
Hair Loss$9–$17
Minoxidil (topical, foam or solution)
$13–$16
Topical Minoxidil

Keeps

+Deep specialization in hair loss — focused expertise
+Dermatologist consultations included
+Progress photo tracking built into the platform
−Prices are quoted per 3, 6 or 12-month shipment rather than monthly, and $5 shipping is charged on each one
−Owned by Remedy Meds since the Thirty Madison acquisition completed in late 2025, which puts Remedy Meds, Nurx and Keeps under one owner
−No public pricing — costs only visible after starting an intake (a recent change)
Read the full Keeps review →

Ro

+Direct Eli Lilly partnership for branded Zepbound
+Novo Nordisk partnership for the branded Wegovy pill at $149/mo, matching the lowest cash-pay price we track
+Own pharmacy network and diagnostics lab (branded GLP-1s ship via LillyDirect and NovoCare)
−Higher prices than competitors using compounded medications
−$149/mo membership fee on top of medication costs ($39 first month)
−Narrower treatment range than Hims & Hers
Read the full Ro review →

Keeps vs Ro — FAQ

Is Keeps better than Ro?

▾

Ro scores higher overall in our independent evaluation (77/100 vs 69.7/100), leading on trust & safety, experience, product range, reputation. Keeps comes out ahead on value. Keeps has the lower entry price (from $9/mo vs $13/mo), so the better value depends on which treatment you need.

Is Keeps or Ro cheaper?

▾

Keeps has the lower starting price (from $9/mo vs $13/mo for Ro). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Keeps and Ro both offer?

▾

Both platforms treat Hair Loss. Keeps covers 1 treatment category total and Ro covers 5.

More Comparisons

Still deciding?