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Willow vs Winona: Which Is Better?

Head-to-head comparison of Willow and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Willow

Below Average

Women-focused compounded GLP-1 telehealth brand serving 36 states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Winona

Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.

Visit Winona

Score Breakdown

Dimension	Willow	Winona
Overall Score	51.9/100	74.5/100 ✓
Trust & Safety30%	48/100	70/100 ✓
Value25%	52/100	75/100 ✓
Experience20%	62/100	85/100 ✓
Product Range15%	55/100	65/100 ✓
Reputation10%	38/100	80/100 ✓

At a Glance

Founded	—	2020
Headquarters	—	Austin, TX
Publicly traded	No	No
Treatment categories	2	5
Treatments listed	2	12
Starting price	$299/mo	$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

Category	Willow	Winona
Women's Health	—	$9 DHEA Capsules

Willow

+Women-focused positioning with unlimited doctor access included in plan price

+Reviewers highlight responsive, board-certified doctors and simple onboarding

+Some patients report substantial results (e.g., 65 lbs in three months)

−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation

−Not available in 14 states or DC (its FAQ lists 36 states served)

−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors

Read the full Willow review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians

+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months

+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping

−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12

−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay

−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)

Read the full Winona review →

Willow vs Winona — FAQ

Is Willow better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Willow or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Willow and Winona both offer?

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Both platforms treat Women's Health. Willow covers 2 treatment categories total and Winona covers 5.

Willow vs Winona: Which Is Better?

Our Verdict

Score Breakdown

At a Glance

Pricing Where They Compete

Willow

Winona

Willow vs Winona — FAQ

Is Willow better than Winona?

Is Willow or Winona cheaper?

What do Willow and Winona both offer?

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