Hims & Hers vs Willow: Which Is Better?
Head-to-head comparison of Hims & Hers and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.
Our Verdict
Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.
The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.
Visit Hims & Hers
Women-focused compounded GLP-1 telehealth brand serving 36 states, tied to a National Advertising Division referral over its marketing claims.
Visit WillowScore Breakdown
| Dimension | Hims & Hers | Willow |
|---|---|---|
| Overall Score | 77.5/100 ✓ | 51.9/100 |
| Trust & Safety30% | 75/100 ✓ | 48/100 |
| Value25% | 70/100 ✓ | 52/100 |
| Experience20% | 85/100 ✓ | 62/100 |
| Product Range15% | 90/100 ✓ | 55/100 |
| Reputation10% | 70/100 ✓ | 38/100 |
At a Glance
| Founded | 2017 | — |
| Headquarters | San Francisco, CA | — |
| Publicly traded | Yes (HIMS) | No |
| Treatment categories | 7 | 2 |
| Treatments listed | 11 | 2 |
| Starting price | $149/mo | $299/mo |
Pricing Where They Compete
Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.
| Category | Hims & Hers | Willow |
|---|---|---|
| Weight Loss / GLP-1 | $149–$299 Branded Wegovy (oral/injectable) | $299 Compounded Semaglutide |
| Women's Health | — | — |
Hims & Hers
Willow
Hims & Hers vs Willow — FAQ
Is Hims & Hers better than Willow?
▾
Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.
Is Hims & Hers or Willow cheaper?
▾
Hims & Hers has the lower starting price (from $149/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.
What do Hims & Hers and Willow both offer?
▾
Both platforms treat Weight Loss / GLP-1, Women's Health. Hims & Hers covers 7 treatment categories total and Willow covers 2.
More Comparisons
Still deciding?