Best Willow Alternatives
Willow scores 51.9/100 in our independent evaluation, but it isn't the right fit for everyone. The most common reasons people look elsewhere: reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation and not available in 14 states or DC (its FAQ lists 36 states served). Here are the 8 brands that compete with it most directly, ranked by category overlap and overall score.
Read our full Willow review for the complete score breakdown.
The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.
- ▸Higher overall score (77.5/100 vs 51.9/100)
- ▸Stronger trust & safety score (75 vs 48)
- ▸Better value score (70 vs 52)
Brooklyn-based women's telehealth service covering birth control, emergency contraception, UTI/BV/yeast and herpes treatment, prescription skincare and branded GLP-1s under a $19.99/mo membership ($0 in-network).
- ▸Higher overall score (75/100 vs 51.9/100)
- ▸Stronger trust & safety score (76 vs 48)
- ▸Better value score (80 vs 52)
Insurance-billed virtual clinic for perimenopause and menopause, prescribing FDA-approved and compounded HRT, non-hormonal options, and GLP-1s through menopause-trained clinicians.
- ▸Higher overall score (74.8/100 vs 51.9/100)
- ▸Stronger trust & safety score (78 vs 48)
- ▸Better value score (72 vs 52)
Combined men's and women's hormone-health telehealth brand offering TRT, BHRT, GLP-1 weight loss, peptide/longevity add-ons, and sexual-health treatment with no membership or consult fees.
- ▸Higher overall score (74.6/100 vs 51.9/100)
- ▸Stronger trust & safety score (70 vs 48)
- ▸Better value score (78 vs 52)
Cash-pay telehealth brand selling compounded GLP-1s, HRT, longevity injectables and a rapid-dissolve ED tablet, filled by named partner pharmacies.
- ▸Higher overall score (74.5/100 vs 51.9/100)
- ▸Stronger trust & safety score (72 vs 48)
- ▸Better value score (82 vs 52)
Pay-per-visit marketplace connecting patients with licensed providers — no subscription needed for visits, with transparent per-visit pricing and optional memberships.
- ▸Higher overall score (74/100 vs 51.9/100)
- ▸Stronger trust & safety score (75 vs 48)
- ▸Better value score (80 vs 52)
Async telehealth platform for sexual and reproductive health, prescribing UTI, BV, yeast, herpes, STI, birth control, and menopause treatment at scale with no consult fee.
- ▸Higher overall score (73.6/100 vs 51.9/100)
- ▸Stronger trust & safety score (72 vs 48)
- ▸Better value score (78 vs 52)
AgelessRx is an Ann Arbor-based longevity telehealth company that prescribes rapamycin, metformin, low-dose naltrexone and NAD+, and also sells compounded and branded GLP-1s.
- ▸Higher overall score (73.4/100 vs 51.9/100)
- ▸Stronger trust & safety score (72 vs 48)
- ▸Better value score (74 vs 52)
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