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Everlywell vs Winona: Which Is Better?

Head-to-head comparison of Everlywell and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 58.2/100), leading on trust & safety, value, experience, product range, reputation. Everlywell has the lower entry price (from $45/mo vs $79/mo), so the better value depends on which treatment you need.

Everlywell logo
58

At-home diagnostic testing brand offering STD, hormone, and wellness lab kits, with a separate virtual-care pathway for treating positive sexual-health results.

Visit Everlywell
Winona logo
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.

Visit Winona

Score Breakdown

DimensionEverlywellWinona
Overall Score58.2/10074.5/100 ✓
Trust & Safety30%62/10070/100 ✓
Value25%58/10075/100 ✓
Experience20%50/10085/100 ✓
Product Range15%62/10065/100 ✓
Reputation10%58/10080/100 ✓

At a Glance

Founded20152020
HeadquartersAustin, TXAustin, TX
Publicly tradedNoNo
Treatment categories25
Treatments listed412
Starting price$45/mo$79/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryEverlywellWinona
Sexual Health$45–$75
Sexual Health Virtual Care (Treatment)
$79
Sildenafil Arousal Cream (per order, not monthly)

Everlywell

+Per-test pricing is published openly without requiring an account or completed intake form
+Visby rapid PCR option ($149) offers faster at-home result turnaround than standard mail-in lab tests
+Broad diagnostic catalog beyond sexual health (thyroid, food sensitivity, hormone panels) supports repeat testing relationships
−Trustpilot rating is weak and polarized for the category (2.9/5 on 535 reviews: 47% five-star vs. 34% one-star)
−Recurring complaints about kits expiring before patients can use them, with the company declining replacements
−No-returns policy once a kit ships, plus non-refundable shipping fees, add financial friction if a kit is unusable
Read the full Everlywell review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

Everlywell vs Winona — FAQ

Is Everlywell better than Winona?

▾

Winona scores higher overall in our independent evaluation (74.5/100 vs 58.2/100), leading on trust & safety, value, experience, product range, reputation. Everlywell has the lower entry price (from $45/mo vs $79/mo), so the better value depends on which treatment you need.

Is Everlywell or Winona cheaper?

▾

Everlywell has the lower starting price (from $45/mo vs $79/mo for Winona). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Everlywell and Winona both offer?

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Both platforms treat Sexual Health. Everlywell covers 2 treatment categories total and Winona covers 5.

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