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Noom vs Winona: Which Is Better?

Head-to-head comparison of Noom and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 59.8/100), leading on trust & safety, value, experience, product range, reputation.

Noom

Fair

Psychology-driven digital weight management platform combining behavioral coaching with GLP-1 medication prescribing, valued at $3.7B.

Visit Noom

Winona

Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.

Visit Winona

Score Breakdown

Dimension	Noom	Winona
Overall Score	59.8/100	74.5/100 ✓
Trust & Safety30%	65/100	70/100 ✓
Value25%	60/100	75/100 ✓
Experience20%	70/100	85/100 ✓
Product Range15%	35/100	65/100 ✓
Reputation10%	60/100	80/100 ✓

At a Glance

Founded	2008	2020
Headquarters	Princeton, NJ	Austin, TX
Publicly traded	No	No
Treatment categories	2	5
Treatments listed	8	12
Starting price	$17/mo	$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

Category	Noom	Winona
Hormone Therapy	$69–$149 Noom HRTRx (Menopause Hormone Therapy)	—

Noom

+Best-in-class behavioral change platform with published clinical backing and 4.7-star App Store rating

+Multiple GLP-1 price tiers including unique microdose program from $49/mo

+Strong brand recognition: $3.7B valuation, 18 years of operation, backed by Sequoia/Silver Lake

−$56M class action settlement over autorenewal/cancellation practices; BBB 'D' rating with 1,200+ complaints

−Coaching quality criticized as automated/templated rather than personalized

−Microdose tiers are priced per-plan rather than flat, so the advertised low price is not the price most patients pay

Read the full Noom review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians

+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months

+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping

−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12

−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay

−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)

Read the full Winona review →

Noom vs Winona — FAQ

Is Noom better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 59.8/100), leading on trust & safety, value, experience, product range, reputation.

Is Noom or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $17/mo for Noom). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Noom and Winona both offer?

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Both platforms treat Hormone Therapy. Noom covers 2 treatment categories total and Winona covers 5.

Noom vs Winona: Which Is Better?

Our Verdict

Score Breakdown

At a Glance

Pricing Where They Compete

Noom

Winona

Noom vs Winona — FAQ

Is Noom better than Winona?

Is Noom or Winona cheaper?

What do Noom and Winona both offer?

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