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Maximus vs Winona: Which Is Better?

Head-to-head comparison of Maximus and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 65.3/100), leading on trust & safety, value, experience, reputation. Maximus has the lower entry price (from $49.99/mo vs $79/mo), so the better value depends on which treatment you need.

Maximus logo
65

Maximus is a Santa Monica-based men's telehealth brand focused on testosterone and blood-flow (ED) protocols with published, comparison-ready pricing.

Visit Maximus
Winona logo
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.

Visit Winona

Score Breakdown

DimensionMaximusWinona
Overall Score65.3/10074.5/100 ✓
Trust & Safety30%62/10070/100 ✓
Value25%68/10075/100 ✓
Experience20%72/10085/100 ✓
Product Range15%65/10065/100
Reputation10%55/10080/100 ✓

At a Glance

Founded20202020
HeadquartersSanta Monica, CAAustin, TX
Publicly tradedNoNo
Treatment categories45
Treatments listed612
Starting price$49.99/mo$79/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryMaximusWinona
Hormone Therapy$99.99
Testosterone Injections (cypionate)
—
Sexual Health$49.99
Blood Flow ED Protocol
$79
Sildenafil Arousal Cream (per order, not monthly)

Maximus

+Per-protocol prices published on the website rather than gated behind an intake form
+Strong Trustpilot rating (4.4/5, 1,072 reviews) with consistent praise for support responsiveness
+Headline pricing for testosterone and ED protocols is easy to compare side by side
−BBB rating of B- (not accredited), with 18 closed complaints in the last 3 years
−Headline monthly prices require annual billing commitment; effective cost is higher on flexible terms
−Patient reports of unexpected charges and billing errors requiring bank intervention to resolve
Read the full Maximus review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

Maximus vs Winona — FAQ

Is Maximus better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 65.3/100), leading on trust & safety, value, experience, reputation. Maximus has the lower entry price (from $49.99/mo vs $79/mo), so the better value depends on which treatment you need.

Is Maximus or Winona cheaper?

▾

Maximus has the lower starting price (from $49.99/mo vs $79/mo for Winona). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Maximus and Winona both offer?

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Both platforms treat Hormone Therapy, Sexual Health. Maximus covers 4 treatment categories total and Winona covers 5.

More Comparisons

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