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Joi + Blokes vs Winona: Which Is Better?

Head-to-head comparison of Joi + Blokes and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Joi + Blokes scores higher overall in our independent evaluation (74.6/100 vs 74.5/100), leading on value, product range. Winona comes out ahead on experience, reputation. Winona has the lower entry price (from $9/mo vs $59/mo), so the better value depends on which treatment you need.

Joi + Blokes logo

Combined men's and women's hormone-health telehealth brand offering TRT, BHRT, GLP-1 weight loss, peptide/longevity add-ons, and sexual-health treatment with no membership or consult fees.

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Winona logo
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.

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Score Breakdown

DimensionJoi + BlokesWinona
Overall Score74.6/100 ✓74.5/100
Trust & Safety30%70/10070/100
Value25%78/100 ✓75/100
Experience20%78/10085/100 ✓
Product Range15%80/100 ✓65/100
Reputation10%65/10080/100 ✓

At a Glance

Founded—2020
Headquarters—Austin, TX
Publicly tradedNoNo
Treatment categories65
Treatments listed612
Starting price$59/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryJoi + BlokesWinona
Hormone Therapy$59
Bioidentical Hormone Therapy (BHRT)
—
Women's Health—$9
DHEA Capsules
Sexual Health—$79
Sildenafil Arousal Cream (per order, not monthly)

Joi + Blokes

+No stated membership or consultation fees, with hormone and lab-panel pricing published upfront ($99/mo TRT, $59/mo BHRT, $149-$399 panels)
+Strong Trustpilot average (4.6/5, 1,421 reviews), with consistent praise for provider attentiveness and personalized dosing
+Single platform spans both men's and women's hormone, weight-loss, and sexual-health lines plus longevity/peptide add-ons, giving broad cross-category reach
−Billing complaints: charges reported as misaligned with what providers actually prescribed, with slow resolution
−Order and shipment tracking described by patients as opaque, with support limited mainly to email and slow phone access
−Checkout is reported to block removing a saved payment method without first adding a replacement
Read the full Joi + Blokes review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

Joi + Blokes vs Winona — FAQ

Is Joi + Blokes better than Winona?

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Joi + Blokes scores higher overall in our independent evaluation (74.6/100 vs 74.5/100), leading on value, product range. Winona comes out ahead on experience, reputation. Winona has the lower entry price (from $9/mo vs $59/mo), so the better value depends on which treatment you need.

Is Joi + Blokes or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $59/mo for Joi + Blokes). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Joi + Blokes and Winona both offer?

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Both platforms treat Hormone Therapy, Women's Health, Sexual Health. Joi + Blokes covers 6 treatment categories total and Winona covers 5.

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