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Hims & Hers vs Rula: Which Is Better?

Head-to-head comparison of Hims & Hers and Rula based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 71.3/100), leading on value, experience, product range. Rula comes out ahead on trust & safety, reputation.

Hims & Hers logo
78
Hims & Hers
Very Good

The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.

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Rula logo
71
Rula
Good

Insurance-first virtual therapy and psychiatry network (formerly Path Mental Health) taking 100+ plans in all 50 states, with published self-pay rates of $150 per therapy session and $175 per psychiatry follow-up.

Visit Rula

Score Breakdown

DimensionHims & HersRula
Overall Score77.5/100 ✓71.3/100
Trust & Safety30%75/10078/100 ✓
Value25%70/100 ✓68/100
Experience20%85/100 ✓72/100
Product Range15%90/100 ✓62/100
Reputation10%70/10072/100 ✓

At a Glance

Founded2017—
HeadquartersSan Francisco, CA—
Publicly tradedYes (HIMS)No
Treatment categories71
Treatments listed113
Starting price$49/mo$150/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryHims & HersRula
Mental Health$49–$85
Anxiety / Depression Treatment
$150–$600
Individual Therapy (video)

Hims & Hers

+Widest treatment category coverage of any D2C telehealth brand
+Vertically integrated pharmacy keeps costs down and shipping fast
+Publicly traded with transparent financials
−Compounded GLP-1 programs being phased out after Novo Nordisk deal
−Subscription auto-renewal complaints common on Reddit
−Customer support response times vary
Read the full Hims & Hers review →

Rula

+In-network with 100+ insurance plans; Rula reports an average copay of $15 per session
+Self-pay rates are published with no subscription: $150 per therapy session, $165 for couples or family
+Therapy and psychiatric medication management in one network, including couples, family and teen care
−Self-pay therapy at $150 per session adds up to about $600 a month for weekly visits
−BBB complaints cite insurance charges billed weeks or months after a session
−Video sessions only; no messaging-based therapy plan
Read the full Rula review →

Hims & Hers vs Rula — FAQ

Is Hims & Hers better than Rula?

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Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 71.3/100), leading on value, experience, product range. Rula comes out ahead on trust & safety, reputation.

Is Hims & Hers or Rula cheaper?

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Hims & Hers has the lower starting price (from $49/mo vs $150/mo for Rula). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Hims & Hers and Rula both offer?

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Both platforms treat Mental Health. Hims & Hers covers 7 treatment categories total and Rula covers 1.

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