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Noom vs Willow: Which Is Better?

Head-to-head comparison of Noom and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Noom scores higher overall in our independent evaluation (59.8/100 vs 51.9/100), leading on trust & safety, value, experience, reputation. Willow comes out ahead on product range.

Noom

Fair

Psychology-driven digital weight management platform combining behavioral coaching with GLP-1 medication prescribing, valued at $3.7B.

Visit Noom

Willow

Below Average

Women-focused compounded GLP-1 telehealth brand serving 36 states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

Dimension	Noom	Willow
Overall Score	59.8/100 ✓	51.9/100
Trust & Safety30%	65/100 ✓	48/100
Value25%	60/100 ✓	52/100
Experience20%	70/100 ✓	62/100
Product Range15%	35/100	55/100 ✓
Reputation10%	60/100 ✓	38/100

At a Glance

Founded	2008	—
Headquarters	Princeton, NJ	—
Publicly traded	No	No
Treatment categories	2	2
Treatments listed	8	2
Starting price	$49/mo	$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

Category	Noom	Willow
Weight Loss / GLP-1	$17–$43 Noom Weight (Behavioral Only)	$299 Compounded Semaglutide

Noom

+Best-in-class behavioral change platform with published clinical backing and 4.7-star App Store rating

+Multiple GLP-1 price tiers including unique microdose program from $49/mo

+Strong brand recognition: $3.7B valuation, 18 years of operation, backed by Sequoia/Silver Lake

−$56M class action settlement over autorenewal/cancellation practices; BBB 'D' rating with 1,200+ complaints

−Coaching quality criticized as automated/templated rather than personalized

−Microdose tiers are priced per-plan rather than flat, so the advertised low price is not the price most patients pay

Read the full Noom review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price

+Reviewers highlight responsive, board-certified doctors and simple onboarding

+Some patients report substantial results (e.g., 65 lbs in three months)

−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation

−Not available in 14 states or DC (its FAQ lists 36 states served)

−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors

Read the full Willow review →

Noom vs Willow — FAQ

Is Noom better than Willow?

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Noom scores higher overall in our independent evaluation (59.8/100 vs 51.9/100), leading on trust & safety, value, experience, reputation. Willow comes out ahead on product range.

Is Noom or Willow cheaper?

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Noom has the lower starting price (from $49/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Noom and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. Noom covers 2 treatment categories total and Willow covers 2.

Noom vs Willow: Which Is Better?

Our Verdict

Score Breakdown

At a Glance

Pricing Where They Compete

Noom

Willow

Noom vs Willow — FAQ

Is Noom better than Willow?

Is Noom or Willow cheaper?

What do Noom and Willow both offer?

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