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GoodRx vs Willow: Which Is Better?

Head-to-head comparison of GoodRx and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

GoodRx scores higher overall in our independent evaluation (74.3/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

GoodRx logo
74
GoodRx
Good

Prescription discount giant that expanded into telehealth, with the unique advantage of integrated drug price comparison.

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Willow logo
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand serving 36 states, tied to a National Advertising Division referral over its marketing claims.

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Score Breakdown

DimensionGoodRxWillow
Overall Score74.3/100 ✓51.9/100
Trust & Safety30%75/100 ✓48/100
Value25%85/100 ✓52/100
Experience20%70/100 ✓62/100
Product Range15%60/100 ✓55/100
Reputation10%75/100 ✓38/100

At a Glance

Founded2011—
HeadquartersSanta Monica, CA—
Publicly tradedYes (GDRX)No
Treatment categories62
Treatments listed52
Starting price$39/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryGoodRxWillow
Weight Loss / GLP-1$39
Weight Loss Subscription (care only)
$299
Compounded Semaglutide

GoodRx

+Integrated drug price comparison — find cheapest pharmacy instantly
+Massive existing user trust from discount platform
+Per-visit care from $39–70 with no membership, or $19 a visit with the $14.99/mo Companion membership
−Publishes editorial explaining the $50 Medicare GLP-1 Bridge copay but never surfaces it in the buying funnel, so an eligible beneficiary can pay several times more through the cash-pay programme with no prompt
−Primarily a discount-card and price-comparison business; the telehealth arm is a separate cash-pay line, GoodRx Care Direct, with care delivered by an affiliated medical group and a staffing partner rather than by GoodRx
−Telehealth secondary to core discount business
Read the full GoodRx review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Not available in 14 states or DC (its FAQ lists 36 states served)
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

GoodRx vs Willow — FAQ

Is GoodRx better than Willow?

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GoodRx scores higher overall in our independent evaluation (74.3/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is GoodRx or Willow cheaper?

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GoodRx has the lower starting price (from $39/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do GoodRx and Willow both offer?

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Both platforms treat Weight Loss / GLP-1. GoodRx covers 6 treatment categories total and Willow covers 2.

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