Fay vs Willow: Which Is Better?
Head-to-head comparison of Fay and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.
Our Verdict
Fay scores higher overall in our independent evaluation (61.9/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on product range.
Insurance-billed marketplace for virtual registered-dietitian care (weight management, diabetes, GLP-1 support, PCOS); it does not prescribe medication.
Visit Fay
Women-focused compounded GLP-1 telehealth brand serving 36 states, tied to a National Advertising Division referral over its marketing claims.
Visit WillowScore Breakdown
| Dimension | Fay | Willow |
|---|---|---|
| Overall Score | 61.9/100 ✓ | 51.9/100 |
| Trust & Safety30% | 66/100 ✓ | 48/100 |
| Value25% | 70/100 ✓ | 52/100 |
| Experience20% | 62/100 | 62/100 |
| Product Range15% | 40/100 | 55/100 ✓ |
| Reputation10% | 62/100 ✓ | 38/100 |
At a Glance
| Founded | 2022 | — |
| Headquarters | Schaumburg, IL | — |
| Publicly traded | No | No |
| Treatment categories | 2 | 2 |
| Treatments listed | 1 | 2 |
| Starting price | — | $299/mo |
Pricing Where They Compete
Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.
| Category | Fay | Willow |
|---|---|---|
| Weight Loss / GLP-1 | Free–$150 Registered Dietitian Sessions | $299 Compounded Semaglutide |
Fay
Willow
Fay vs Willow — FAQ
Is Fay better than Willow?
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Fay scores higher overall in our independent evaluation (61.9/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on product range.
What do Fay and Willow both offer?
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Both platforms treat Weight Loss / GLP-1. Fay covers 2 treatment categories total and Willow covers 2.
More Comparisons
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