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Alloy vs Willow: Which Is Better?

Head-to-head comparison of Alloy and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Alloy scores higher overall in our independent evaluation (73.3/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Alloy logo
73
Alloy
Good

Cash-pay menopause and perimenopause telehealth platform prescribing hormone therapy across multiple formats plus adjacent GLP-1, skincare, and sexual-wellness treatment.

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Willow logo
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand serving 36 states, tied to a National Advertising Division referral over its marketing claims.

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Score Breakdown

DimensionAlloyWillow
Overall Score73.3/100 ✓51.9/100
Trust & Safety30%78/100 ✓48/100
Value25%68/100 ✓52/100
Experience20%74/100 ✓62/100
Product Range15%75/100 ✓55/100
Reputation10%68/100 ✓38/100

At a Glance

Founded2021—
HeadquartersNew York, NY—
Publicly tradedNoNo
Treatment categories22
Treatments listed52
Starting price$23/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryAlloyWillow
Women's Health——

Alloy

+Cash-pay model with published starting prices across most hormone formats (pill, patch, spray/gel, vaginal cream)
+Chief Medical Advisor is a well-credentialed OB-GYN and menopause specialist, reinforcing clinical positioning
+Strong Trustpilot performance (4.3/5, 3,982 reviews) with recurring praise for consultation thoroughness
−Reviewers describe pricing as high relative to comparable HRT options, and quarterly billing can obscure the effective monthly cost
−Reports of formulation or dispensed-quantity inconsistency between refills of the same product
−Some patients describe feeling locked into a multi-month billing cycle before being able to transfer a prescription to an outside pharmacy
Read the full Alloy review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Not available in 14 states or DC (its FAQ lists 36 states served)
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Alloy vs Willow — FAQ

Is Alloy better than Willow?

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Alloy scores higher overall in our independent evaluation (73.3/100 vs 51.9/100), leading on trust & safety, value, experience, product range, reputation.

Is Alloy or Willow cheaper?

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Alloy has the lower starting price (from $23/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Alloy and Willow both offer?

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Both platforms treat Women's Health. Alloy covers 2 treatment categories total and Willow covers 2.

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