Best Proov Alternatives
Proov scores 57.7/100 in our independent evaluation, but it isn't the right fit for everyone. The most common reasons people look elsewhere: a single physician does all prescribing; state-by-state availability isn't disclosed and primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care. Here are the 8 brands that compete with it most directly, ranked by category overlap and overall score.
Read our full Proov review for the complete score breakdown.
The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.
- ▸Higher overall score (77.5/100 vs 57.7/100)
- ▸Stronger trust & safety score (75 vs 62)
- ▸Better value score (70 vs 64)
Dermatologist-founded hair loss platform offering compounded multi-ingredient topicals, oral treatments, and DNA-based personalization, filled by named partner compounding pharmacies.
- ▸Higher overall score (75.1/100 vs 57.7/100)
- ▸Stronger trust & safety score (78 vs 62)
- ▸Lower starting price ($17/mo vs $133/mo)
Brooklyn-based women's telehealth service covering birth control, emergency contraception, UTI/BV/yeast and herpes treatment, prescription skincare and branded GLP-1s under a $19.99/mo membership ($0 in-network).
- ▸Higher overall score (75/100 vs 57.7/100)
- ▸Stronger trust & safety score (76 vs 62)
- ▸Better value score (80 vs 64)
Insurance-billed virtual clinic for perimenopause and menopause, prescribing FDA-approved and compounded HRT, non-hormonal options, and GLP-1s through menopause-trained clinicians.
- ▸Higher overall score (74.8/100 vs 57.7/100)
- ▸Stronger trust & safety score (78 vs 62)
- ▸Better value score (72 vs 64)
Combined men's and women's hormone-health telehealth brand offering TRT, BHRT, GLP-1 weight loss, peptide/longevity add-ons, and sexual-health treatment with no membership or consult fees.
- ▸Higher overall score (74.6/100 vs 57.7/100)
- ▸Stronger trust & safety score (70 vs 62)
- ▸Better value score (78 vs 64)
Cash-pay telehealth brand selling compounded GLP-1s, HRT, longevity injectables and a rapid-dissolve ED tablet, filled by named partner pharmacies.
- ▸Higher overall score (74.5/100 vs 57.7/100)
- ▸Stronger trust & safety score (72 vs 62)
- ▸Better value score (82 vs 64)
Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.
- ▸Higher overall score (74.5/100 vs 57.7/100)
- ▸Stronger trust & safety score (70 vs 62)
- ▸Better value score (75 vs 64)
Pay-per-visit marketplace connecting patients with licensed providers — no subscription needed for visits, with transparent per-visit pricing and optional memberships.
- ▸Higher overall score (74/100 vs 57.7/100)
- ▸Stronger trust & safety score (75 vs 62)
- ▸Better value score (80 vs 64)
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