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GoodRx vs Winona: Which Is Better?

Head-to-head comparison of GoodRx and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 74.3/100), leading on experience, product range, reputation. GoodRx comes out ahead on trust & safety, value. GoodRx has the lower entry price (from $18/mo vs $79/mo), so the better value depends on which treatment you need.

GoodRx logo
74
GoodRx
Good

Prescription discount giant that expanded into telehealth, with the unique advantage of integrated drug price comparison.

Visit GoodRx
Winona logo
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies, serving 37 states.

Visit Winona

Score Breakdown

DimensionGoodRxWinona
Overall Score74.3/10074.5/100 ✓
Trust & Safety30%75/100 ✓70/100
Value25%85/100 ✓75/100
Experience20%70/10085/100 ✓
Product Range15%60/10065/100 ✓
Reputation10%75/10080/100 ✓

At a Glance

Founded20112020
HeadquartersSanta Monica, CAAustin, TX
Publicly tradedYes (GDRX)No
Treatment categories65
Treatments listed512
Starting price$18/mo$79/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryGoodRxWinona
Sexual Health$18–$109
ED Subscription
$79
Sildenafil Arousal Cream (per order, not monthly)
Dermatology—$50
Estriol Face Cream with Tretinoin
Hair Loss$16–$26
Hair Loss Subscription
$50
Minoxidil Hair Serum (7%)

GoodRx

+Integrated drug price comparison — find cheapest pharmacy instantly
+Massive existing user trust from discount platform
+Per-visit care from $39–70 with no membership, or $19 a visit with the $14.99/mo Companion membership
−Publishes editorial explaining the $50 Medicare GLP-1 Bridge copay but never surfaces it in the buying funnel, so an eligible beneficiary can pay several times more through the cash-pay programme with no prompt
−Primarily a discount-card and price-comparison business; the telehealth arm is a separate cash-pay line, GoodRx Care Direct, with care delivered by an affiliated medical group and a staffing partner rather than by GoodRx
−Telehealth secondary to core discount business
Read the full GoodRx review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

GoodRx vs Winona — FAQ

Is GoodRx better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 74.3/100), leading on experience, product range, reputation. GoodRx comes out ahead on trust & safety, value. GoodRx has the lower entry price (from $18/mo vs $79/mo), so the better value depends on which treatment you need.

Is GoodRx or Winona cheaper?

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GoodRx has the lower starting price (from $18/mo vs $79/mo for Winona). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do GoodRx and Winona both offer?

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Both platforms treat Sexual Health, Dermatology, Hair Loss. GoodRx covers 6 treatment categories total and Winona covers 5.

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