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Fay vs Ro: Which Is Better?

Head-to-head comparison of Fay and Ro based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Ro scores higher overall in our independent evaluation (77/100 vs 61.9/100), leading on trust & safety, experience, product range, reputation. Fay comes out ahead on value.

Fay

Fair

Insurance-billed marketplace for virtual registered-dietitian care (weight management, diabetes, GLP-1 support, PCOS); it does not prescribe medication.

Visit Fay

Very Good

Vertically integrated private telehealth with its own pharmacy network and diagnostics, plus Eli Lilly and Novo Nordisk partnerships for branded GLP-1s.

Visit Ro

Score Breakdown

Dimension	Fay	Ro
Overall Score	61.9/100	77/100 ✓
Trust & Safety30%	66/100	85/100 ✓
Value25%	70/100 ✓	65/100
Experience20%	62/100	80/100 ✓
Product Range15%	40/100	75/100 ✓
Reputation10%	62/100	80/100 ✓

At a Glance

Founded	2022	2017
Headquarters	Schaumburg, IL	New York, NY
Publicly traded	No	No
Treatment categories	2	5
Treatments listed	1	9
Starting price	—	$13/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

Category	Fay	Ro
Weight Loss / GLP-1	Free–$150 Registered Dietitian Sessions	$149–$299 Branded Wegovy Pill (oral semaglutide)

Fay

+Registered dietitians only, in-network with 700+ plans; many members pay $0 per session

+Pre-booking price estimator based on the member's insurance benefits

+Large clinician bench (3,400+ RDs) covering 30+ specialties including diabetes, PCOS and GLP-1 nutrition support

−No prescribers: Fay cannot prescribe or supply GLP-1s or any other medication

−Insurance estimates are unreliable per reviewers, with '$0 copay' visits later billed at $230 up to $1,400

−Reports of unexpected recurring charges and charges continuing after cancellation

Read the full Fay review →

Ro

+Direct Eli Lilly partnership for branded Zepbound

+Novo Nordisk partnership for the branded Wegovy pill at $149/mo, matching the lowest cash-pay price we track

+Own pharmacy network and diagnostics lab (branded GLP-1s ship via LillyDirect and NovoCare)

−Higher prices than competitors using compounded medications

−$149/mo membership fee on top of medication costs ($39 first month)

−Narrower treatment range than Hims & Hers

Read the full Ro review →

Fay vs Ro — FAQ

Is Fay better than Ro?

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Ro scores higher overall in our independent evaluation (77/100 vs 61.9/100), leading on trust & safety, experience, product range, reputation. Fay comes out ahead on value.

What do Fay and Ro both offer?

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Both platforms treat Weight Loss / GLP-1. Fay covers 2 treatment categories total and Ro covers 5.